Replacing a WordPress Layout with Gutenberg

We first wrote about Gutenberg over a year ago. My, how things have changed since then! As a random aside, since that previous blog post, it would appear that approximately 14 developer years have gone into the development of Gutenberg. A sum total of 22 years of effort. Amazing.

We’ve used Gutenberg on a number of different projects – experimenting with custom blocks, page building, and more generic content publishing. We’ve gotten familiar with the areas in which it’s still quite painful to use – as well as the areas where it shows a lot of potential. 

Not too long ago, I decided to live-tweet my experience converting an existing client’s homepage into a Gutenberg-ized home page.

Narrator: Lots of people were interested.

I won’t re-hash the entire Twitter thread. It was…long. Make yourself a cuppa tea and go give it a look, I’ll wait.

tl; dr: Rebuilding a layout in Gutenberg is totally doable, but not exactly for the faint of heart. We’re starting to get more and more of our clients asking us about Gutenberg – and specifically for this type of project. They’re really attracted to the promise of Gutenberg – standardized layout components that give them more control over their site and inch them closer towards a true WYSIWYG experience. (P.S. if that’s you, get in touch!)

So where does Gutenberg currently deliver on the promise and where does it fall short? Let’s start at the beginning.

The Beginning

I don’t think every site is a good candidate for this type of project. Not today, anyway. I’m comfortable saying that Gutenberg can be a great fit for projects that you start from scratch and may be a good fit for retro-fitting some projects. We felt comfortable using it on this particular project due to the fact that the existing homepage was fairly simple, and really already given to a block-based way of doing things. If it was a more complex home page – we may have given a second thought to the project.

In addition to it currently being well-suited (in my opinion) to fairly simple layouts, my experience was less than stellar when it came to getting the latest version of Gutenberg on the client’s site.

It ended up being due to a few different plugin conflicts – but I don’t know how in the world the average WordPress user who updates to WordPress 5.0 is going to know which plugin to deactivate to get back to their editor.

The Build

Once we got building, things went a bit more smoothly. I didn’t face many bugs per se – just a lot of things I wished were maybe a little more fleshed out, a little more powerful, a bit smoother to use, etc. A great example is the Cover Image block.

Cover Image Block

I think something like a Cover Image block is SUCH a common use case, that as a developer, I’d want it to be relatively flexible. As is, however, you can really just add a text/link and that’s it. I think headings, sub-headings, paragraphs, call-to-action buttons – those would all be very common uses for this type of block – but none of that is currently built into the Cover Image block. In the near future, for other similar projects we’re working on, we’ll likely just create custom blocks.

Columns Block

Another block we got a ton of use out of was the Columns block. Combining Columns and Cover Images allows our client to create really lovely landing pages for their product categories. Before Gutenberg, the client having this kind of power and control wasn’t feasible in WordPress without a separate custom page builder. 

The Columns block, however, was also not without its own limitations.

It would be pretty incredible if Gutenberg were able to detect the declared maximum width (for the alignwide class) and build a “grid” system of sorts, that you could drag columns and snap to the grid. The issue was pretty easy for me to fix, as a developer, but required some training for the client.

It’s pretty amazing, actually, how far many clients would be able to go in their own page building experience with just Columns, Cover Images, Media & Text, and Buttons. Four Gutenberg blocks and they’re able to accomplish 50% of the work they might have previously hired a web developer to do. This shouldn’t scare my fellow developers though – this frees us up to do work that is far more rewarding!

The Result?

The end result on this rebuild was ultimately a win for us (more exposure to the pain points and potential of Gutenberg is a good thing for us, and our clients!) and our client. I’ll let Molly, of Ro Sham Beaux, tell you herself:

Gutenberg has given our team the ability to take our website into our own hands. Working on a website can be extremely daunting when everything is created in code and as a consumer, you have limited access to the changes you are able to make. With the new power builder, our team has access to creating new pages, changing out images, adding links to other pages and creating a more integrated website without contacting a qualified developer. This will help us grow our online presence as we can easily swap out photos, text and links to post online sales or introduce new product collections.

The accessibility and ease of Gutenberg has opened the possibilities of what we are able to create with our site. Our business is constantly changing and the resources we need to provide our customers with online must always be updating. Having the access to design and create customized pages on our site will be such an asset moving forward

Molly Moore, Ro Sham Beaux

We’re excited about the future of WordPress and Gutenberg. As it continues to mature, it’s going to a massive help to content publishers everywhere, and our clients will continue to reap the benefits of a re-imagined publishing interface.

Want to bring your website into the future of WordPress? Get in touch!

A 10X eCommerce Search Experience

Recently, one of our favorite clients reached out to us because they were facing some significant issues with their online eCommerce search experience.  Searches were irrelevant and non-performant, faceting worked sometimes, but slowly, and simple things like exporting or paginating results failed miserably. 

The previous technology stack that was implemented included 3-4 disparate systems (WordPress / WooCommerce, FacetWP, DataTables), none of which effectively communicated to each other. The result was an experience that felt like a Frankenstein-mismatched-mashup of components and the overall UX (user experience) was sub-par, to say the least. Our technical challenges were not insignificant:

  1. Research and determine the best technical platform to act as a single source of truth for the entire search experience.
  2. Document existing functionality and prioritize feature parity.
  3. Implement and test new system against feature parity matrix, measuring for key heuristics like speed, search relevance, and the experience feeling fully internally integrated. 

The Best Technical Platform

Arguably the most important decision – this was also the easiest decision. Because of the fact that our client wisely chose to host their eCommerce site at Liquid Web with their new Managed WooCommerce product, we already had tight integration with Algolia for their site search results. Carrying that over to the faceted search experience was a natural evolution of this feature. Not everyone who uses Algolia is aware of this, but they provide more than just insanely fast search (via their Autocomplete and InstantSearch libraries, which Liquid Web leverages). In fact, their faceted search experience is just as fast as their normal autocomplete search – and it’s so much more powerful. Because they provide all of this power, and it was already available to us – using Algolia was a no-brainer.

What Exactly is Faceting?

Great question! You’ve likely already used a faceted search experience if you’ve ever shopped at Amazon. When you search for something, and it shows you different prices, review, categories, or other areas to “drill down” by? That’s faceting. Here’s a simple example:

Choosing the Right Framework

Having decided upon Algolia as our platform of choice – we had another important choice to make. We were completely replacing the entire user experience here, so there was a strong case to be made in replacing the existing patchwork with something built upon a more maintainable framework. Already set on leveraging the InstantSearch.js library from Algolia, using a JavaScript framework for the new interface made a lot of sense to us. Having worked with most modern JavaScript UI libraries – we settled on using Vue.JS. We found it to be more opinionated than Backbone.JS, more progressive than Ember and Angular, and easier to work with than React. We were delighted to find that Algolia already had great support for Vue.JS via their GitHub repos.

Well-Tested or Robust?

Our final platform-level challenge came after reviewing the aforementioned Vue.JS + Algolia starter interface. We realized quickly that the level of integration between Algolia and Vue.JS in their v1 public release was insufficient. Upon some quick investigation of open branches and pull requests against the repo, we realized that they were deep into active development on v2 of their integration – and v2 was much more powerful. Making a difficult decision between using something more battle-tested, but not nearly robust enough – or something that was still in active development, but potentially a much better long-term foundation – we made the tough call of investing in the future, potential bugs and all – we went with v2.

Finally, after making our way through the foundational project decisions, we were ready to get into the weeds and tackle building out a new interface. The first step for us here was not writing code, but writing lots and lots of words to document existing functionality.

Feature Parity

When you’re completely rebuilding something from scratch, it’s easy to sometimes miss the forest for the trees. As developers, we can become so enamored with the new and shiny that we forget that our only goal is to solve our client’s problems. If we’re not doing that, we’re failing. While much of the existing interface was broken in a lot of interesting ways – there was a lot that it was doing effectively. 

In order to make sure that we not only fixed what was broken, but didn’t break what worked well – we need to document every feature of a system that was completely undocumented, and which we had very little initial involvement in building. Due to our collaborative approach to technical partnership with our clients, we were able to work together with our client to identify everything the existing system was doing, prioritize the features, and ensure that we were able to execute everything that existed previously in the new system.

Our only goal is to solve our client’s problems. If we’re not doing that, we’re failing.

While it may sound like a simple experiment to document existing features – this exercise exposed areas of potential complexity that were hidden in plain sight. One great example of this was sorting the table of product results. Each category of products had a default sorting algorithm applied to the results that were unique to that category. In the previous system, driven by a MySQL database, sorting was a fairly straight-forward (although, in this instance, a very broken) process.

A Different Paradigm

With Algolia – while it’s tempting to carry over database-driven paradigms – it’s not a database. It’s a search index. While there is some overlap carried into this paradigm – sorting is not one of those. Where we could sort by a given column in a table in the previous interface, in the new interface, we had to create a new replica index for every column we wanted to sort by. This meant creating over 30 replica indexes and using Algolia’s API to determine which index to use when sorting. 

In the end, we ended up with a task list of nearly one hundred features to maintain parity with. This included (but was definitely not limited to):

  • Default sort order for results, per category
  • Custom facets and facet order per category
  • Custom columns in the tabular results, per category
  • Integrated CSV export (we used the great json2csv package for this)
  • A built-from-scratch mobile/responsive experience, imitating the existing experience driven by WooCommerce Product Tables and dataTables.js. We used Vue-MQ for this.

Risk Assessment 

Finally, the fact that we used alpha software was ultimately a net win, but that doesn’t mean it wasn’t without challenges. The v1 package was well-documented – while the v2 package was mature in many ways, documentation was not one of them. In recent days (and even hours), they’ve made great progress on documentation – but we were flying blind for a good amount of the work we completed.

This introduced a number of roadblocks along the way – but we can’t possibly say enough wonderful things about the developer support from the folks at Algolia. They were massively helpful – with every documentation question, issue logged, support request, etc – they went above and beyond to help and even improve their alpha releases based on our feedback.


Now that we had a clear technical specification to build from; we had to take the decisions we made, the knowledge we had, and the risks we were assuming — and put them all into practice. A project of this magnitude is bound to produce no small amount of hills to climb. Rather than outline every step of the implementation, I’ll share a couple of the challenges we faced and how we overcame them.

Numeric Indexing

I mentioned this briefly earlier: Algolia has a very different architectural paradigm than a MySQL database. It’s a search index, which means it works differently than a standard RDBS. One of the things Algolia is very good at, which the existing implementation was not executing well at all, is sorting by just about anything in the dataset.

“Anything” – in our case, often meant large datasets, sorted by a number. Unfortunately, the way that the existing WooCommerce Algolia plugin works, it’s not possible to have a taxonomy that is comprised entirely of numeric terms to be indexed numerically. In laymen’s terms, that means that where you might expect results to be sorted naturally like 1, 5, 12, 18, 25, 32, 85, 100 – they would instead be sorted like so:1, 12, 18, 100, 25, 32, 5, 85 Not exactly helpful.

In order to fix this, we were able to use an existing filter within the WooCommerce / Algolia plugin to ensure that numeric strings were sent to Algolia as numbers, rather than strings:

function algolia_numeric_index( array $attributes, WP_Post $post ) {
    $product = wc_get_product( $post );

    if ( ! $product ) {
        return $attributes;

	foreach ( $attributes['taxonomies'] as $taxonomy => $terms ) {
		foreach ( $terms as $index => $term ) {
			if ( is_numeric( $term ) ) {
				$attributes['taxonomies'][ $taxonomy ][ $index ] = (float) $attributes['taxonomies'][ $taxonomy ][ $index ];

    return $attributes;

add_filter( 'algolia_post_product_shared_attributes'           , 'algolia_numeric_index', 10, 2 );
add_filter( 'algolia_searchable_post_product_shared_attributes', 'algolia_numeric_index', 10, 2 );

This simple fix allowed us to fix a number of broken indexes, ensuring the sorting experience for users and for our client worked really smoothly. 

Integrating with WooCommerce…and everything else

While this new experience was being built as its own self-contained Vue.JS app – we still needed it to integrate to other parts of the site. The site navigation, driven by WordPress, needed to dictate to the Algolia facets which category should be shown. The app needed to be able to add items to the cart via WooCommerce. Thankfully, these problems were fairly easy to solve.

For integrating the menu items, and specifically clicking them, into the Vue app – we assigned the app to a global variable and emitted events against that scope when the menu items were clicked:

window.zaoAlgoliaApp = new Vue({
  el: '#zao-algolia-app',
  render: h => h(App)

var menuItems = document.querySelectorAll( '#top-category-menu .items' );

for (var i = 0; i < menuItems.length; i++) {
	menuItems[i].addEventListener('click', function(event) {
		window.zaoAlgoliaApp.$emit( 'menuItemClicked', this.href );

This simple approach made it relatively straight-forward to listen for these events within the app and route the requests and refine the facets accordingly. 

For the ability to add results to the WooCommerce cart, we created a small Add to Cart component that mimicked the standard WooCommerce Add to Cart button. Passing the Algolia item along as a property made this effort fairly inconsequential:

	<form autocomplete="off" v-if="this.item.in_stock" :action="formActionUrl" class="cart" method="post" enctype="multipart/form-data">
		<div class="quantity">
			<label class="screen-reader-text" :for="getPostId">Quantity</label>
			<input autocomplete="off" type="number" :id="getPostId" class="input-text qty text" step="1" min="0" max="" name="quantity" value="1" title="Qty" size="4" pattern="[0-9]*" inputmode="numeric" aria-labelledby="">
		<button type="submit" @click="addToCart( $event )" class="button alt add_to_cart_button ajax_add_to_cart" style="outline: none;">Add</button>
	<span v-else>Out of stock</span>

export default {
	props: [ 'item' ],
	name : 'WCAddToCart',
	methods : {
		deleteMessages() {
			jQuery( '.woocommerce-messages' ).fadeOut().remove();
		addToCart( e ) {
			var $ = jQuery;
			var $thisbutton = $( );
			var item = this;



			$thisbutton.removeClass( 'added' );
			$thisbutton.addClass( 'loading' );

			var data = { sku : this.item.sku, product_id : this.item.post_id };

			// Trigger event.
			$( document.body ).trigger( 'adding_to_cart', [ $thisbutton, data ] );

			// Ajax action.
			$.post( wc_add_to_cart_params.wc_ajax_url.toString().replace( '%%endpoint%%', 'add_to_cart' ), data, function( response ) {

				if ( ! response ) {

				document.querySelector( 'header.woocommerce-products-header' ).insertAdjacentHTML( 'afterend', response.fragments.messages.replace( 'Continue shopping', 'View Cart' ).replace( window.location.href, wc_add_to_cart_params.cart_url ));

				setTimeout( function() {
				}, 5000 );

	computed: {
		formActionUrl() {
			return window.location.pathname + '?add-to-cart=' + this.item.post_id;
		getPostId() {
			return 'quantity_' + this.item.post_id;

The Results

Remember – our metric of success is not about lines of code (~1,000), not about how much fun we had with development challenges (a lot) or how fancy and shiny the frameworks we used are (so fancy, so shiny) – it’s about solving the client’s problems.

To reiterate: 

  1. Slowness – Pages would reload anytime categories were changed, anytime breakpoints were triggered (via portrait to landscape changes, browser resizing, etc.), any time searches were performed, or facets were selected. This added 1-2 seconds of load time for almost every interface interaction.
  2. Accuracy – Pagination would always show links for pages for the entire dataset, and result counts for the entire dataset, not just for the filtered set. Sorting would only sort current page, not the entire set. Exports would not take into account filters or search queries. Filtering by one facet would inconsistently affect other facets. 
  3. Overall experience – UX for facets was clunky, everything was slower than expected, the entire experience did not feel well-integrated.

So – did we fix it?

  1. Slowness – the interactions in the previous experience would often take a minimum of 500ms, with an approximate upper boundary around 2500ms. With Algolia powering everything – from the export, to the searching, to the faceting, to the sorting and pagination – the average interaction is essentially imperceptible – between 1 and 80ms, averaging around 30-40ms. This represents a minimum improvement of around 10x – but comparing experiences, it feels like 100x. 
  2. Accuracy – one of the more powerful elements of Algolia is just how accurate it can be. Not all accuracy is created equally.  For example – when a user searches for model numbers, we have little to no typo tolerance, as they’re searching for a very specific number, and any fuzziness would be likely to return irrelevant results. However, if they’re searching for a color or material – typing Blak or Sliver or Lether should return the relevant results – typos and all! Thanks to Algolia’s powerful customizable ranking algorithms, this is exactly how the new interface works. On top of all of that – the primary issues they were facing with exporting, searching, sorting and filtering were all easily resolved.
  3. Overall UX – in any UX, it’s easy to get weighed down in numbers and metrics – but at the end of the day, how it feels is what matters most. The magic of a completely rebuilt app in a modern JavaScript framework, on top of a lightning-fast service like Algolia cannot be overstated. Taking a core user experience from being painful to powerful, from janky to joyful – this is why we do what we do 🤗

But Wait, There’s More!

In addition to these goals that were very much a matter of execution – we’re also very attuned to our client’s strategic goals. As a bootstrapped startup, two things are eminently important for this client: 1) Keeping expenses low 2) Getting as much actionable data as possible.

To this end, our client wanted a way to be able to gather some data around how people were searching, filtering, paginating, etc. For example – to be able to track when a person types a search into the search input. and they have to click a pagination link to find the result. That gives some helpful insights into how to make search results more relevant for users.

The only problem is that Algolia makes this type of insight available – but it’s at a pricing tier that costs more than ten times as much as they were already paying. Being aware of these conflicting constraints, we got creative.

We were already using Heap Analytics for tracking data on their site. Creating custom events for faceting, paginating, searching (and a small number of other actions) using Heap’s Event Visualizer established a quick, easy way to gather this actionable insight – at no additional cost to our client. Wins all around!

If you’re reading this, wondering to yourself, “Wow, I have some of the same problems with our website – can these folks help me?” – we’d be honored to hear how we can serve you. Fill out the form below and get in touch.

Zao WordPress web dev, WordPress web developers, WordPress web development

Zao’s Holiday Giving in 2017

We’ve talked a lot about how we like to give back to our community. It’s a huge part of Zao, as it is crucially connected to one of our core values: family.

Family is more than just your blood relatives. Family is more than what you’re given; it’s who you choose. We say “family,” but family, at the end of the day, is a group of people who are connected by values, goals, and proximity. It’s a community. We wanted to figure out how we could integrate our values into our holiday giving this year. Here’s a little look at how we decided on what to do, and what we ended up picking:

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Getting to Know Zao: Our Project Manager, Lizz Ehrenpreis

One of the cornerstones of how Zao works is the way we prioritize collaboration. We build long-term partnerships with our clients, rather than acting as one-off vendors. We’re invested in their success, and build technology that lays a foundation for them to meet their business goals.

Since we work so closely with our clients, we thought it important that you know who we are. Here’s the fifth part of a series introducing our team, featuring our project manager, Lizz Ehrenpreis.

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WordPress web development, WordPress eCommerce development, WordPress plugin development, hire a WordPress developer

Getting to Know Zao: Our QA Engineer, Mihai Joldis

One of the cornerstones of how Zao works is the way we prioritize collaboration. We build long-term partnerships with our clients, rather than acting as one-off vendors. We’re invested in their success, and build technology that lays a foundation for them to meet their business goals.

Since we work so closely with our clients, we thought it important that you know who we are. Here’s the fourth part of a series introducing our team, featuring our QA engineer, Mihai Joldis.

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WordPress web development, WordPress eCommerce development, WordPress plugin development, hire a WordPress developer

Getting to Know Zao: Our Front-End Developer, Liz Karaffa

One of the cornerstones of how Zao works is the way we prioritize collaboration. We build long-term partnerships with our clients, rather than acting as one-off vendors. We’re invested in their success, and build technology that lays a foundation for them to meet their business goals.

Since we work so closely with our clients, we thought it important that you know who we are. Here’s the third part of a series introducing our team, featuring our front-end developer, Liz Karaffa.

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WordPress web development, WordPress eCommerce development, WordPress plugin development, hire a WordPress developer

Getting to Know Zao: Our Managing Partner & Back-End Developer, Justin Sternberg

One of the cornerstones of how Zao works is the way we prioritize collaboration. We build long-term partnerships with our clients, rather than acting as one-off vendors. We’re invested in their success, and build technology that lays a foundation for them to meet their business goals.

Since we work so closely with our clients, we thought it important that you know who we are. Here’s the second part of a series introducing our team, this time featuring our managing partner and back-end developer, Justin Sternberg.

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WordPress web development, WordPress eCommerce development, WordPress plugin development, hire a WordPress developer

Getting to Know Zao: Our Founder, Justin Sainton

One of the cornerstones of how Zao works is the way we prioritize collaboration. We build long-term partnerships with our clients, rather than acting as one-off vendors. We’re invested in their success, and build technology that lays a foundation for them to meet their business goals.

Since we work so closely with our clients, we thought it important that you know who we are. Here’s the first part of a series introducing our team, starting with our founder, Justin Sainton.

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remote team bonding, how remote teams bond, remote team bonding ideas, remote team culture,

Tools and Tactics We’re Using for Remote Team Bonding

The entire Zao team is distributed and remote, which means we don’t work from one location. We have no official headquarters or central meeting place. While Justin, Liz, and I are all in Oregon, JT is in North Carolina and Mihai is in Romania. We work with contractors who are based elsewhere, too! While we’ve talked about the benefits of remote work in the past, we haven’t discussed one of the big challenges: team bonding.

When talking with folks who have never worked remotely, there’s always skepticism about just how successful remote teams can be when it comes to…well, just about everything. They’re skeptical about productivity, management, communication, and the team dynamic overall. How do you know things are getting done? How do you communicate effectively? How do you manage people well when you aren’t able to check in at their desk? And how do you facilitate a positive and productive dynamic amongst team members when none of you are close by? How do you create that culture that so many companies rely on to keep morale high and the team motivated?

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One of the questions business owners get asked all the time: 

What advice would you give your younger self, just starting in business, based on what you now know?

This question, or variations thereof, can be a helpful way to frame mentoring conversations for new entrepreneurs. I always answer this question the same way, with a single word: margin.

The very best things in life happen in the margins. Too often, in both our personal and professional lives, we have no margin. Or worse, we have negative margins. A life without margin looks a lot like this:

  • No Personal Financial Margin: Living paycheck to paycheck (or gig to gig). No savings. No retirement. Sometimes late on bills. Get paid enough, but never really know where the cash goes. In constant anxiety about the state of personal finances.
  • No Business Financial Margin: Over-scheduled, over-committed, and under-paid. Unclear on what value you actually bring to the table. Trying to do everything – but never getting ahead.  If you have payroll to pay; you’re always hoping it gets funded on time.  If you’re freelancing – you are constantly tempted to go get “a real job” so you can make some actual money without working 80+ hours/week. Lots of ideas, but never any time to implement them. Always head-down, nose to the grindstone – never any time to think strategically.
  • No Emotional Margin: Aware of impending burnout, but don’t have time to deal with it. Getting internally frustrated towards professional peers for their successes and your apparent lack of success. Frustration in intimate relationships due to lack of communication, lack of boundaries with work, lack of being “present” when you’re meant to be present.

Naturally, there are countless other areas – but does any of this sound familiar? I think we’ve all been there, in some degree or another. Having no margin in life can be suffocating. It’s detrimental to your mental health, to your relationships, to your financial health, to your potential success in life – it affects everything!

Margin is so important, in fact, that if you recognize an area where you have none – it’s an all-hands-on-deck moment for you.  Drop everything, take a hard look at your mindsets, your choices and priorities, and what you’ve done to eliminate that margin.  Creating that margin requires an objective look – often times, an outside look – at the areas of your life that are killing you.  If you don’t belong to a mastermind, have a mentor, a counselor – some sort of objective perspective on your life that you’ve given permission to call you out – get it, now. The right people speaking timely truth into your life is transformative.

Marriages fail because of a lack of margin. Businesses flounder. Physical and mental health degrade.  Want more margin in your life? Say no. By virtue of the way time and space work – to get more margin than you have now (be it financial, mental, relational, etc.) – you need to say “no” to many things you are currently saying “yes” to. Margin creates magic.  If you ask the most successful people you know about where their greatest successes came from – I promise you, most of the time, it was from unexpected opportunity. If you have no margin, you eliminate the opportunity for the unexpected.

Besides saying no, getting outside accountability, and taking a good hard look in the mirror – what does creating margin actually look like? Here’s a very, very simple example.  Imagine you run a business.  You’re getting by, but just barely.  You’ve been growing at a steady 10% every year for the past 5 years.  It’s not astronomical, but it’s getting better every year.  Somehow – even with the increase in revenue – you’re still lacking the retained earnings that would give you some financial breathing room*.

If this hypothetical scenario is where you’re at today; do yourself a favor: make a budget.  Now (November) is a great time to start thinking about next year’s budget (potential fiscal year discrepancies notwithstanding).  But don’t just make a budget. If you made $100,000 this year – and you imagine that you’ll make $110,000 next year – don’t use your budget to spend $110,000!

Instead – create margin.  Rather than spending all $110,000 you imagine you’ll make in 2017 – go the opposite direction.  Create a $90,000 budget – and then stick to it, religiously. This observation is worth what you’ve paid for it, but here’s a few things I think you’ll find:

  1. Because of your intentionality in creating margin in one area, you’ll train your brain to create margin in other areas.
  2. You’ve perhaps never had any retained earnings as a business – theoretically, you’ll end your first quarter with $5,000 in retained earnings. This will feel amazing.
  3. With your intensified focus and newly created margin – you’ll end up thinking more deliberately and more strategically. Having cash in the bank will reduce your professional and personal anxiety and you’ll make better choices, get better clients, and have better profit margins.  You won’t see your standard 10% increase over last year – my bet? It doubles to 20%.

That’s the power of margin – it has a compounding effect on every area of your life. In the hypothetical scenario above – the business owner goes from just getting by, to ending the following year with double their annual growth, and increasing their retained earnings from $0 to $30,000 in one year.  Imagine a similar effect on your personal finances, on your mental health, on your relationships, your marriage!

I’m on a personal mission to find every ounce of margin that I possibly can in my own life – for the sake of myself, my relationships, my business, my team members, and my family. I hope you’ll join me.

  • This sounds hypothetical, but I guarantee you, it describes a significant majority of very small businesses (< 10 employees).